Regardless of the investment that will be made in a certain fair stand or the choice of the fair to be attended, there are a number of aspects to consider that are essential when it comes to successfully completing the design of a stand.
On the other hand, we must not lose sight of the fact that it is not only about a space, but also about maximizing an experience that will generate business opportunities, synergies and alliances. That is why the following questions were vital to achiev...
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Although creativity is the ability to face a blank sheet of paper and bring forth ideas, in this case buildable or materializable in elements of ephemeral architecture, the design process is almost never started from absolute gaps.
To carry out the design of the stand, it is essential to open a communication channel between the client and the designer in which the different functional, aesthetic, brand, etc. needs can be planned. Therefore, the preparation of a solvent briefing is cruci...
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The advantages of exhibitions as an F2F communication tool (face to face) are many: launching products, studying competitors, attracting new potential clients and interacting with clients and collaborators.
The exhibitions also require a lot of preparation so that everything runs smoothly on opening day. In the last 20 years Expomedia has accumulated extensive experience in the exhibition industry, making us experts in exhibition and event setups. We give you some tips for the success o...
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The United States is one of the largest and most successful markets in the world. If you are going to participate in a exhibition with a stand in this country, you will enter a giant and also very competitive market. But be careful, the exhibitions in the USA they are different and we explain why in this post.
When we talk about setting up stands on the other side of the Atlantic, we must bear in mind that we are going to work with companies that are very different from those we are use...
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China is one of the engines of the world economy, it has ceased to be considered only as an exporting country and many companies see China as a market in which to sell their products.
One in 5 consumers is Chinese, it is not surprising because exposing in China is a priority for companies around the world that are not willing to give up on said market.
In recent years, Chinese fairs have almost doubled the volume of exhibitors and every day more companies from all over the world w...
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Although each exhibition can have its own particularity and focus on very different audiences, some suggestive trends can be observed.
Technology.
In exhibition marketing, the trinomial creativity, quality and innovation turn out to be a fundamental combination to attract the largest number of visitors to the stand. Although in addition, these spaces are usually suitable for product display, they should not only focus on it, although this may even be the main basi...
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We define a premium stand as a stand with quality finishes, good customer service and competitive price. It does not necessarily have to be a large or luxuriously finished stand. We have an example in the USU COSMETICS brand that asked us for a job for their first exhibition as exhibitor at INFARMA Barcelona 2019. The INFARMA exhibition received in that edition more than 33,000 visitors and a total of 406 exhibitors between laboratories and companies participated, a growth of 7% compared to t...
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En paneles, en estanterías o baldas, sobre podiums, en mostradores, en vitrinas, sobre una plataforma, directamente a suelo, en displays… Son muchas las opciones para situar la exhibición de productos en un stand. Lo primero que habremos de discernir es si el proyecto se enfoca a la venta directa en el evento, o si se trata de producto de exposición, ya que las necesidades no serán las mismas.
Stand de Ventas.
En esta clase de proyectos habrá mucho produc...
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Alimentaria is an international reference event for all professionals in the food, beverage and food service industry. A must with innovation, the latest trends and the internationalization of the sector.
Alimentaria is internationalization, innovation, gastronomy and sector specialization. The event also offers an attractive offer based on the key markets of the food industry and its consumer trends.
Alimentaria is the largest exhibition of the agri-food industry in Spain and o...
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Fruit Attraction is the commercial meeting point for the professional fruit and vegetable sector. Quality, innovation, diversity, knowledge, sustainability and technology are the premises of each new edition of this event at IFEMA.
Within the umbrella of Fruit Attraction other events in the same sector are held such as Fresh Shopping Lab, Avocado Fresh´n Star or Biotech Zone. In addition and in parallel it is co-celebrated with the Fresh Food Logistics (cold chain solutions) and Flower...
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