Your company has decided to participate as an exhibitor in a exhibition to improve business. You have had a meeting with the CEO and he said he wants a large stand, over 100m2 because they are going to invite the entire network of distributors. You consult with the organization of the exhibition and they send you the documentation to formalize your space at the exhibition. You can hardly contain your emotion but 2020 is going to be an incredible year.
There is only one problem, all the large spaces are occupied and the only space available is much smaller than you expected. At first you have thought about giving up and waiting until another edition so that there are more options for spaces. However, you choose to make creative use of the space and plan your presence at the exhibition to obtain the opportunities that small space will have.
To plan how your stand will be, it is important that you ask yourself these questions:
– What are your goals and objectives? Are you launching a new product? Are you going to invite the press? Is your main objective image, leads or recruitment?
– Who is the target audience?
– Does the stand have to have a desired look or style? If you have previously exhibited at other exhibitions, it is good for your stand provider to see the line you have followed to know what style you like or to change your concept if you do not want to repeat.
– What is required of the space? Do you need space for the exhibition of products? a hospitality zone? Warehouse? Offices ?, reception area? Audiovisuals? Furniture?
– What is your budget for the stand? This will help determine your stand supplier the type of stand and materials to choose for manufacturing.
As you consider your options, think about what will best represent your company or organization. For example it would not make sense to include a closed office in a small space without the meetings going to be informal, you would need a large warehouse if you are going to give good bar service at the stand. If you do not have recent or quality audiovisual material, it would not be consistent to include screens on the stand. Or on the contrary, if your products are bulky, better show them on a screen to optimize the stand space.
The stand provider will take advantage of all that information to get the most out of your stand space and give your brand notoriety, offering an attractive, creative and unique experience.
Small stands can also generate great results.