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WHAT IS A PREMIUM STAND?

Our sector is very competitive, a market in which architecture studios, advertising agencies, event agencies, design studios, carpentry workshops compete ... All offering the same product: fair stands, and using sales arguments as a broad experience , large facilities, a large customer base, ...

As experts in design and assembly of stands for fairs, our proposal is value and quality, not volume and quantity to offer the best customer service.

For us a premium stand is not a projec...

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EXHIBITIONS AND EVENTS COVID FREE

The covid19 pandemic has forced us to re-learn, re-invest and re-organize work so that the number of contacts between people is reduced, establishing rules to avoid and reduce the frequency and type of person-to-person contact

Also in the fairs and events sector, new protocols have been established to follow to guarantee the safe and orderly return to the activity of assembly companies.

It is difficult to foresee when it will be possible to celebrate large events and congresses, f...

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WHY SHOULD YOU EXHIBIT AT FRUIT ATTRACTION?

Fruit Attraction is the commercial meeting point for the professional fruit and vegetable sector. Quality, innovation, diversity, knowledge, sustainability and technology are the premises of each new edition of this event at IFEMA.

Within the umbrella of Fruit Attraction other events in the same sector are held such as Fresh Shopping Lab, Avocado Fresh´n Star or Biotech Zone. In addition and in parallel it is co-celebrated with the Fresh Food Logistics (cold chain solutions) and Flower...

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WHY YOU SHOULD EXHIBIT AT ALIMENTARIA

Alimentaria is an international reference event for all professionals in the food, beverage and food service industry. A must with innovation, the latest trends and the internationalization of the sector.

Alimentaria is internationalization, innovation, gastronomy and sector specialization. The event also offers an attractive offer based on the key markets of the food industry and its consumer trends.

 Alimentaria is the largest exhibition of the agri-food industry in Spain and o...

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HOW TO PRESENT YOUR PRODUCTS AT THE STAND

On panels, on shelves, on podiums, on counters, in showcases, on a platform, directly on the floor, on displays ... There are many options to place the display of products in a stand. The first thing we will have to discern is if the project focuses on direct sales at the event, or if it is an exhibition product, since the needs will not be the same.

Sales Stand.

In this kind of projects there will be a lot of product and a lot of variety exhibited by all the spaces. Shelves, slan...

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THE SUCCESS OF A SMALL PREMIUM STAND, THE USU COSMETICS CASE STUDY

We define a premium stand as a stand with quality finishes, good customer service and competitive price. It does not necessarily have to be a large or luxuriously finished stand. We have an example in the USU COSMETICS brand that asked us for a job for their first exhibition as exhibitor at INFARMA Barcelona 2019.

The INFARMA exhibition received in that edition more than 33,000 visitors and a total of 406 exhibitors between laboratories and companies participated, a growth of 7% compare...

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TRENDS IN STANDS DESIGN

Although each exhibition can have its own particularity and focus on very different audiences, some suggestive trends can be observed.

Technology.

In exhibition marketing, the trinomial creativity, quality and innovation turn out to be a fundamental combination to attract the largest number of visitors to the stand. Although in addition, these spaces are usually suitable for product display, they should not only focus on it, although this may even be the main basi...

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10 TIPS TO PREPARE YOUR EXHIBITION STAND

The advantages of exhibitions as an F2F communication tool (face to face) are many: launching products, studying competitors, attracting new potential clients and interacting with clients and collaborators.

The exhibitions also require a lot of preparation so that everything runs smoothly on opening day. In the last 20 years Expomedia has accumulated extensive experience in the exhibition industry, making us experts in exhibition and event setups. We give you some tips for the success o...

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HOW A SUCCESSFUL STAND IS DESIGNED

Although creativity is the ability to face a blank sheet of paper and bring forth ideas, in this case buildable or materializable in elements of ephemeral architecture, the design process is almost never started from absolute gaps.

To carry out the design of the stand, it is essential to open a communication channel between the client and the designer in which the different functional, aesthetic, brand, etc. needs can be planned. Therefore, the preparation of a solvent briefing is cruci...

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WHAT ARE THE KEYS TO DESIGNING A DIFFERENTIATING STAND?

Regardless of the investment that will be made in a certain fair stand or the choice of the fair to be attended, there are a number of aspects to consider that are essential when it comes to successfully completing the design of a stand.

On the other hand, we must not lose sight of the fact that it is not only about a space, but also about maximizing an experience that will generate business opportunities, synergies and alliances. That is why the following questions were vital to achiev...

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