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WHAT IS A PREMIUM STAND?

Our sector is very competitive, a market in which architecture studios, advertising agencies, event agencies, design studios, carpentry workshops compete ... All offering the same product: fair stands, and using sales arguments as a broad experience , large facilities, a large customer base, ...

As experts in design and assembly of stands for fairs, our proposal is value and quality, not volume and quantity to offer the best customer service.

For us a premium stand is not a projec...

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HOW TO PRESENT YOUR PRODUCTS AT THE STAND

On panels, on shelves, on podiums, on counters, in showcases, on a platform, directly on the floor, on displays ... There are many options to place the display of products in a stand. The first thing we will have to discern is if the project focuses on direct sales at the event, or if it is an exhibition product, since the needs will not be the same.

Sales Stand.

In this kind of projects there will be a lot of product and a lot of variety exhibited by all the spaces. Shelves, slan...

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TRENDS IN STANDS DESIGN

Although each exhibition can have its own particularity and focus on very different audiences, some suggestive trends can be observed.

Technology.

In exhibition marketing, the trinomial creativity, quality and innovation turn out to be a fundamental combination to attract the largest number of visitors to the stand. Although in addition, these spaces are usually suitable for product display, they should not only focus on it, although this may even be the main basi...

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EXHIBIT AT CHINA FAIRS

China is one of the engines of the world economy, it has ceased to be considered only as an exporting country and many companies see China as a market in which to sell their products.

One in 5 consumers is Chinese, it is not surprising because exposing in China is a priority for companies around the world that are not willing to give up on said market.

In recent years, Chinese fairs have almost doubled the volume of exhibitors and every day more companies from all over the world w...

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10 TIPS TO PREPARE YOUR EXHIBITION STAND

The advantages of exhibitions as an F2F communication tool (face to face) are many: launching products, studying competitors, attracting new potential clients and interacting with clients and collaborators.

The exhibitions also require a lot of preparation so that everything runs smoothly on opening day. In the last 20 years Expomedia has accumulated extensive experience in the exhibition industry, making us experts in exhibition and event setups. We give you some tips for the success o...

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HOW A SUCCESSFUL STAND IS DESIGNED

Although creativity is the ability to face a blank sheet of paper and bring forth ideas, in this case buildable or materializable in elements of ephemeral architecture, the design process is almost never started from absolute gaps.

To carry out the design of the stand, it is essential to open a communication channel between the client and the designer in which the different functional, aesthetic, brand, etc. needs can be planned. Therefore, the preparation of a solvent briefing is cruci...

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WHAT ARE THE KEYS TO DESIGNING A DIFFERENTIATING STAND?

Regardless of the investment that will be made in a certain fair stand or the choice of the fair to be attended, there are a number of aspects to consider that are essential when it comes to successfully completing the design of a stand.

On the other hand, we must not lose sight of the fact that it is not only about a space, but also about maximizing an experience that will generate business opportunities, synergies and alliances. That is why the following questions were vital to achiev...

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SIX WAYS TO ATRACT VISITORS TO YOUR STAND

Showtime! You have done the job. Your exhibition stand looks spectacular and the entire staff is ready for the EXHIBITION to begin. You have made a checklist to not forget anything and you have verified it several times. Gone are weeks of preparation, talking to suppliers, organization, customers and employees. It's show time and you're ready to go. But a fear arises, will customers come to my booth ?.

Maybe it's your first exhibition or maybe what you've been doing so far didn't work. ...

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GREEN MARKETING AT EXHIBITIONS

Green marketing, also known as ecological or environmental marketing, is an increasingly widespread concept worldwide that defines the set of good practices that companies generate to improve the environment.

And, although it is a term that emerged several decades ago, the truth is that we are increasingly more committed to the environment. We are many companies that, aware of the impact that our current way of life causes, we strive to be more respectful with nature.

At Expomedia...

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ATTRACTIVE STANDS FOR SMALL BOOTHS

Your company has decided to participate as an exhibitor in a exhibition to improve business. You have had a meeting with the CEO and he said he wants a large stand, over 100m2 because they are going to invite the entire network of distributors. You consult with the organization of the exhibition and they send you the documentation to formalize your space at the exhibition. You can hardly contain your emotion but 2020 is going to be an incredible year.

There is only one problem, all the ...

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