Fruit Attraction is the commercial meeting point for the professional fruit and vegetable sector. Quality, innovation, diversity, knowledge, sustainability and technology are the premises of each new edition of this event at IFEMA.
Within the umbrella of Fruit Attraction other events in the same sector are held such as Fresh Shopping Lab, Avocado Fresh´n Star or Biotech Zone. In addition and in parallel it is co-celebrated with the Fresh Food Logistics (cold chain solutions) and Flower...
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We define a premium stand as a stand with quality finishes, good customer service and competitive price. It does not necessarily have to be a large or luxuriously finished stand. We have an example in the USU COSMETICS brand that asked us for a job for their first exhibition as exhibitor at INFARMA Barcelona 2019. The INFARMA exhibition received in that edition more than 33,000 visitors and a total of 406 exhibitors between laboratories and companies participated, a growth of 7% compared to t...
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Although each exhibition can have its own particularity and focus on very different audiences, some suggestive trends can be observed.
Technology.
In exhibition marketing, the trinomial creativity, quality and innovation turn out to be a fundamental combination to attract the largest number of visitors to the stand. Although in addition, these spaces are usually suitable for product display, they should not only focus on it, although this may even be the main basi...
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The advantages of exhibitions as an F2F communication tool (face to face) are many: launching products, studying competitors, attracting new potential clients and interacting with clients and collaborators.
The exhibitions also require a lot of preparation so that everything runs smoothly on opening day. In the last 20 years Expomedia has accumulated extensive experience in the exhibition industry, making us experts in exhibition and event setups. We give you some tips for the success o...
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Your company has decided to participate as an exhibitor in a exhibition to improve business. You have had a meeting with the CEO and he said he wants a large stand, over 100m2 because they are going to invite the entire network of distributors. You consult with the organization of the exhibition and they send you the documentation to formalize your space at the exhibition. You can hardly contain your emotion but 2020 is going to be an incredible year.
There is only one problem, all the ...
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From the Latin proverb “De gustibus non est disputatum” (On tastes it is not disputed) the popular saying “For tastes, colors” evolved to this day.
Also since the classic times of Aristotle, Democritus and Plato, a color model based on the four elements was considered: Earth (Ocher), Sky (blue), Water (green) and Fire (red). This is how the traditional RYB (Red, Yellow, Blue) color model was born, simplifying it to just three primary colors since green, orange and purple (second...
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To communicate the image of a brand, its storytelling, promote its products and innovations, or even to attract and attract the eyes of visitors to exhibitions, the graphics used are essential and deserve a separate chapter.
The technological tools allow us to make digital impressions on different supports (pvc, foam, fabric, canvas, ...) and the numerical control of the computer cut allows us to cut and mill labels in different materials (wood, methacrylate, metals ...).
These ar...
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Derived from the Greek, anamorphosis means to transform and that is exactly what is achieved with this technique. The idea is to deform the lines of an image on a flat (or curved) surface so that they recover the natural aspect when viewed only from a specific point of view.
In short, anamorphism or anamorphosis consists in the creation of an optical illusion achieved through the study of form and perspective. To put it into practice you need a high knowledge of mathematics, proportion ...
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Here are some tips as professionals in the stand design and assembly sector with more than 20 years of experience if it is your first time as an exhibitor at a exhibition:
Plan ahead.
Like any other task, preparation is key. Set a realistic budget and set of goals for the event. Choose your space at the exhibition in time to get good locations. Book hotels and transportation in time to avoid last minute costs. Prepare all the actions and communication supports you...
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The design or manufacture of a stand has many practical and technical aspects to consider. In outdoor stands or also called outdoor stands, we must take into account some additional details such as the weather, the location and the safety regulations.
The weather will force to adopt measures that guarantee the security and tightness of the stand. For example, platforms for better anchoring in case of wind, rain gutter ceilings, micro-perforated graphics to avoid sail effect, protected e...
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