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10 TIPS TO PREPARE YOUR EXHIBITION STAND

The advantages of exhibitions as an F2F communication tool (face to face) are many: launching products, studying competitors, attracting new potential clients and interacting with clients and collaborators.

The exhibitions also require a lot of preparation so that everything runs smoothly on opening day. In the last 20 years Expomedia has accumulated extensive experience in the exhibition industry, making us experts in exhibition and event setups. We give you some tips for the success o...

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HOW A SUCCESSFUL STAND IS DESIGNED

Although creativity is the ability to face a blank sheet of paper and bring forth ideas, in this case buildable or materializable in elements of ephemeral architecture, the design process is almost never started from absolute gaps.

To carry out the design of the stand, it is essential to open a communication channel between the client and the designer in which the different functional, aesthetic, brand, etc. needs can be planned. Therefore, the preparation of a solvent briefing is cruci...

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WHAT ARE THE KEYS TO DESIGNING A DIFFERENTIATING STAND?

Regardless of the investment that will be made in a certain fair stand or the choice of the fair to be attended, there are a number of aspects to consider that are essential when it comes to successfully completing the design of a stand.

On the other hand, we must not lose sight of the fact that it is not only about a space, but also about maximizing an experience that will generate business opportunities, synergies and alliances. That is why the following questions were vital to achiev...

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SIX WAYS TO ATRACT VISITORS TO YOUR STAND

Showtime! You have done the job. Your exhibition stand looks spectacular and the entire staff is ready for the EXHIBITION to begin. You have made a checklist to not forget anything and you have verified it several times. Gone are weeks of preparation, talking to suppliers, organization, customers and employees. It's show time and you're ready to go. But a fear arises, will customers come to my booth ?.

Maybe it's your first exhibition or maybe what you've been doing so far didn't work. ...

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ATTRACTIVE STANDS FOR SMALL BOOTHS

Your company has decided to participate as an exhibitor in a exhibition to improve business. You have had a meeting with the CEO and he said he wants a large stand, over 100m2 because they are going to invite the entire network of distributors. You consult with the organization of the exhibition and they send you the documentation to formalize your space at the exhibition. You can hardly contain your emotion but 2020 is going to be an incredible year.

There is only one problem, all the ...

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USE OF COLORS IN STANDS DESIGN

From the Latin proverb “De gustibus non est disputatum” (On tastes it is not disputed) the popular saying “For tastes, colors” evolved to this day.

Also since the classic times of Aristotle, Democritus and Plato, a color model based on the four elements was considered: Earth (Ocher), Sky (blue), Water (green) and Fire (red). This is how the traditional RYB (Red, Yellow, Blue) color model was born, simplifying it to just three primary colors since green, orange and purple (second...

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LETTERING AND GRAPHICS FOR STANDS

To communicate the image of a brand, its storytelling, promote its products and innovations, or even to attract and attract the eyes of visitors to exhibitions, the graphics used are essential and deserve a separate chapter.

The technological tools allow us to make digital impressions on different supports (pvc, foam, fabric, canvas, ...) and the numerical control of the computer cut allows us to cut and mill labels in different materials (wood, methacrylate, metals ...).

These ar...

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ANAMORPHISM IN STANDS

Derived from the Greek, anamorphosis means to transform and that is exactly what is achieved with this technique. The idea is to deform the lines of an image on a flat (or curved) surface so that they recover the natural aspect when viewed only from a specific point of view.

In short, anamorphism or anamorphosis consists in the creation of an optical illusion achieved through the study of form and perspective. To put it into practice you need a high knowledge of mathematics, proportion ...

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YOUR FIRST TIME AS AN EXHIBITOR

Here are some tips as professionals in the stand design and assembly sector with more than 20 years of experience if it is your first time as an exhibitor at a exhibition:

Plan ahead.

Like any other task, preparation is key. Set a realistic budget and set of goals for the event. Choose your space at the exhibition in time to get good locations. Book hotels and transportation in time to avoid last minute costs. Prepare all the actions and communication supports you...

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OUTDOOR STANDS

The design or manufacture of a stand has many practical and technical aspects to consider. In outdoor stands or also called outdoor stands, we must take into account some additional details such as the weather, the location and the safety regulations.

The weather will force to adopt measures that guarantee the security and tightness of the stand. For example, platforms for better anchoring in case of wind, rain gutter ceilings, micro-perforated graphics to avoid sail effect, protected e...

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