To communicate the image of a brand, its storytelling, promote its products and innovations, or even to attract and attract the eyes of visitors to exhibitions, the graphics used are essential and deserve a separate chapter.
The technological tools allow us to make digital impressions on different supports (pvc, foam, fabric, canvas, …) and the numerical control of the computer cut allows us to cut and mill labels in different materials (wood, methacrylate, metals …).
These are some of the main options that we will find in stand graphics:
– Vinyl cut on painted carpentry, glass or acrylic. They are ideal for flat ink logos that can be reproduced using this system, as well as compositions and patterns that do not include photographic images.
– Printed vinyl. When the characteristics of coloration and gradients do not allow it to be done on cut vinyl, printed self-adhesive vinyl is the solution, which will also allow it to be cut to fit the contour of the graphic in question.
– Laminated vinyl. When it is on the ground where we want to capture graphic creativity, this variant is used, which basically uses a colorless PVC protective sheet so that when it is stepped on the graphics does not degrade, and is easily cleaned in case it is affected by the dirt.
– Printed Canvas. One way to use large format graphics in the most economical way is to make a digital print on this medium, usually PVC. They can be used to cover large spaces in the walls of the stand or to be hung from a truss at maximum height.
– Backlite canvas. If the graphics must be backlit from a light box, this is the material that will support the printing. It is a special type of translucent canvas that will provide a more spectacular and homogeneously illuminated vision of the graphic.
– Digital printing on foam board. For digital prints of good quality integrated into the decoration of the stand, which allows from formats of moderate size to plates of 300×200 cm
– Screen-printed acrylic. When you want to make a difference with small quality details this is an option that will undoubtedly provide premium sensations. When combined with LED lighting, the edges of the material as well as the engravings will show up luminescent.
– Corporeal lettering. It can be made in different materials and thicknesses for painting (19mm wooden board, 10mm – 30mm pvc, 50 – 500mm polystyrene). They can also be made with metallic materials, in die-cut plates of several millimeters, or hollow bodies. Above all, aluminum, brass, steel, dibond are used … they can also be made of acrylic and combined with the previous ones, as well as with light effects (front, sides, light halo …). Another backlit option is the neonflex.
Here are some tips for preparing large format graphics:
– For graphic materials that include photographs, that is, information in pixels, a good resolution must be preserved because when digitally printing in sizes that will have dimensions of even several meters, a defective image, not very sharp or with strange visual artifacts could be observed. For larger formats it should not be reduced from 150 – 120 dpi in real size.
– When it is not possible to work in real size, either because of the weight of the file, or because the graphic application does not support it, then it is convenient to work at scale, for example 1:10 and with the resolution provided so that when moving to real size no loss of quality is suffered.
– Separate at least 5 cm all the texts from the visible edge of the graph, not from the cut edge.
– Minimum text size 2 cm at actual size.
– Generate a final document preferably in a vector file (.pdf, .eps, .ai) or when it is a graphic image in .jpg or .tiff
– Work on a CMYK or AdobeRGB color profile (1998).